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S8: E2
How To Get Your Dream Job with NBA Marketing VP Jasmine C. Lipford
In this episode, Felicia is joined by Jasmine C. Lipford, Vice President of Marketing for the National Basketball Association, to discuss the ins and outs of working in the sports industry. Jasmine shares valuable insights on navigating the competitive world of sports marketing, emphasizing the importance of staying sharp and taking time to deliberate in decision-making. From demystifying the realities of working in professional sports to highlighting the diverse opportunities within the industry, this episode provides a comprehensive guide for anyone aspiring to pursue a career in sports marketing. Tune in to gain valuable advice and learn from Jasmine’s journey in the sports and entertainment realm.
Key Takeaways in this Episode:
- Deliberate Career Planning: Jasmine emphasizes the importance of intentional career moves and planning. She shares her journey from various roles in advertising, consumer packaged goods, and e-retail, to sports and entertainment, detailing how each step was a deliberate part of her goal towards becoming a Chief Marketing Officer (CMO). Her approach demonstrates the value of strategic career planning and having a clear vision of one’s career trajectory.
- Versatility and Skill Development: Throughout the conversation, Jasmine discusses the necessity of being versatile and acquiring a broad range of skills across different industries. This adaptability has not only enhanced her marketing acumen but also allowed her to thrive in diverse settings. She highlights the importance of learning from each experience and building a comprehensive skill set that includes both creative and analytical aspects of marketing.
- Understanding the Realities of Sports Marketing: Jasmine provides insights into the realities of working in sports marketing, contrasting it with other industries like CPG (Consumer Packaged Goods) and advertising. She discusses the dynamic and competitive nature of sports marketing, the need for innovation, and the sometimes unpredictable environment, which requires flexibility and a proactive approach. This realistic view helps set appropriate expectations for anyone looking to enter this field or any competitive industry.
Additionally, Patreon members will have access to a objectives setting guide to help them in their career journey. Join our Patreon for access here: https://www.patreon.com/trillmbashow
Get Transferable Skills Checklist and Value Proposition Worksheet HERE
Listener Letters: If you have a situation that we can all learn from, email us at ask@trillmba.com. We will not use real names. Put Listener Letter in the subject line to let us know we can read your letter on the show.
Learn How To Save Money On Student Loans with JUNO
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Editing and Sound Design by Chris Mann of Podshaper
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Holiday Wine Down With My Mentor, Joanna Reddick (Part 1)
S3: Ep 51
In this episode, I have the opportunity to sit down with one of my very accomplished mentors, Joanna Reddick. Joanna and I were having an impromptu mentoring chat. I had the great idea of pulling out the microphones to catch all the nuggets that Joanna was dropping. This conversation was so good…we had to put it in two parts. This is part 1.
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Navigating Career Transitions with Seckeita Lewis
S8: Ep 8
In this episode, Felicia sits down with Seckeita Lewis, a director, writer, producer, and marketing executive, to discuss her journey from engineering to filmmaking. Tune in to this episode to gain valuable career advice and be inspired by Seckeita’s remarkable journey in the entertainment industry. -
A Love Life IS Good For Your Career! Part 2
S5:Ep 3
In this episode, I continue my chat with Dating Coach, Matchmaker, and host of the Dating, Relationships, and Love podcast, Tennesha Wood.
