#PersonalBrand

Set Intentional Objectives: How to Drive Your Career, Not Ride Shotgun

S9: Ep 21
If you’re winging it with vague goals (or whatever your manager “cascaded” down), you’re driving your career with a blindfold on. Felicia breaks down what objectives really are, why they’re the engine of promotions and pay, and how to use them to drive your internal reputation, not just fill a form for HR. You’ll learn the differences between KPIs, OKRs, and MBOs, plus how to turn objectives into your personal brand soundbite all year long.

How to Network Relentlessly (Without Feeling Fake)

S9: E5
In this episode of the Trill MBA Show, Felicia breaks down Rule #5 from Dr. Jeffrey Pfeffer’s book Seven Rules of Power: Network Relentlessly.
Let’s keep it real: networking often feels transactional, awkward, or like something “extroverts do.” But Felicia flips that narrative. Networking isn’t about schmoozing—it’s about building genuine, mutually beneficial relationships.

If you’re only reaching out to people when you’re in need (like after a layoff), it’s time to shift your strategy. Your network is your net worth—and the people who know your name today could be the ones opening doors for you tomorrow.

How to Build a Powerful Personal Brand That Opens Doors

S9: E4
In this episode of the Trill MBA Show, Felicia dives into Rule #4 from Dr. Jeffrey Pfeffer’s book Seven Rules of Power: Build a Strong Personal Brand.
If you’re working hard but still being overlooked, the issue might not be your skills—it’s how people perceive you. Your personal brand isn’t just a social media aesthetic; it’s what people say about you when you’re not in the room. If you don’t define your narrative, someone else will—and that’s not an option.

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